Digital signage: the latest technology in
Digital signage: the latest technology in advertising
Digital signage: the latest technology in advertising Electronic screens that display music video clips. And or other information messages are all forms of digital signage. This technology is gaining traction in the advertising and media industry due to its reach and the time. It takes to convey important messages to a wide range of consumers. Also known as outdoor advertising, it has huge advantages over traditional static signs used in advertising. Although the initial investment is higher than the latter, it offers a higher return on investment (ROI). Information is transferred to a
target audience in real time and change immediately without further
Because of this dynamic feature,
it is also known as Dynamic Digital Signage. It gives users the flexibility to update
content more easily and customize to context and audience base on time and
preferences. SO There are several benefits to using this technology. SO Some of which include influencing customer behavior, promoting brand and loyalty. THEREFORE Providing information to consumers at the right time, increasing sales by encouraging cross-selling of the product.
improve work productivity and marketing communication channels. and cost and time savings. For some companies, it is also a source of revenue, as an advertising space
purchased by one particular industry can be rent to another. Depending on the
screen medium used, the information can be present in full screen, split screen
presentation, slide show or video presentation.
With digital signage solutions,
HOWEVER it is very important to update content regularly to ensure that the correct
information is displayed. Updates can be done via a scheduling system manually or
using a data source from a content provider. A variety of hardware is also needs to
view the information and deliver it to the specific location and intended people.
To work effectively,
this solution requires display screens that can be in the form of LCD or plasma screens, LEDs, projectors, etc. SO along with a content management server. By connecting them via a network and over the Internet, this solution can be made effective.
Used in various fields such as airports, train and bus terminals, hospitals, commercial
and financial institutions, digital signage is a technology that is revolutionizing the
way information transmit.